Riker Danzig is pleased to announce that it has launched a rebrand that includes a shortened Firm name and a new website.
The Firm will now operate under the name Riker Danzig LLP, effective June 1, 2022. The law firm was founded in 1882 as Riker & Riker in Newark, New Jersey, with name changes throughout the years signifying the additions of notable legal luminaries. The most recent Firm name, Riker Danzig Scherer Hyland & Perretti LLP, was in place since 1990. Everett M. Scherer was a highly-respected New Jersey Superior Court Judge, while William F. Hyland and Peter N. Perretti, Jr. were both New Jersey Attorneys General.
“The inestimable influence of our name partners on our Firm, our reputation and our practice remains today,” said Firm Co-Chairman Brian E. O’Donnell. “We never want to lose the rich history of the Firm. By rebranding as Riker Danzig, we are simply in line with the reality of our common name in the business and legal worlds, allowing for a more dynamic brand presence.”
The Firm’s new website at www.riker.com reflects this dynamic approach, with its home page featuring a view of Riker Danzig’s headquarters in Morristown, and photos throughout the site of its attorneys working together, allowing the Firm’s collegial culture and collaborative personality to come through. Riker Danzig’s extensive thought leadership is highlighted and easily accessible through multiple avenues on the site.
“Our new website was designed for an intuitive user experience, providing easy access to the information our clients want, with seamless links between industries, practices, thought leadership and attorney bios,” said Michael R. O’Donnell, Firm Co-Managing Partner and Chair of the Firm’s Practice Development Committee, which led the website development project.